Regional Meeting with Marketing Seminar

The Colorado Independent CattleGrowers Association & the Southern Colorado Livestock Association (SCLA) will meet

Sunday, September 10, 2017

Keep reading for times

At Otero Junior College, Student Center Banquet Room,

2001 San Juan Ave., La Junta, Colorado

Attention SCLA members: You will have a business meeting prior to the main event, at 2 p.m. in the Conference Room (same building) to plan for annual banquet and ball.

2:30 p.m. -- meet and greet CICA members & guests

Coffee, tea and goodies provided

3:00 p.m. -- starting promptly – the marketing seminar

A Different Kind of Marketing Seminar

This seminar is not about when and how to sell your cattle. It is intended to answer several questions posed by our members: How can we get our message out there? (We were actually having a conversation about country of origin labeling at the time—but it’s applicable to many other issues.) How do we get heard in Denver? What’s most effective in advocating for policy changes? How do we reach consumers? What is the best use of our time and dollars in promotion and advertising? Our speakers will each share from their vast, successful experience.


Vaughn Meyer owns and operates Sodak Angus Ranch near Reva, South Dakota; He currently is a Board Member for OCM (organization for Competitive Markets), a member of R-CALF USA; and until recently, served on the Cattlemen’s Beef Board.

Tatum Lee, a fifth-generation rancher near Dodge City, Kansas, and the National Development Director at R-CALF USA.

Eric Hanagan of Hanagan Farms, Swink, Colorado. The Hanagan family has been growing melons, onions, zucchini, cucumbers, and more for over 100 years.